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RESUME

MY SKILLS

  • Enthusiasm for marketing and passion for creative solutions

  • Quick-thinking and adaptive to ever changing situations

  • Excellent ability to break down and solve complex problems

  • Highly organized, detail-oriented leader

  • Outstanding oral and written communication skills

  • Experience interacting with a variety of personalities at different professional levels·

  • Superb computer skills, especially with Microsoft Office

EDUCATION

Class of 2014

Bachelor of Arts - Business Administration

 

Focus: Marketing and Entrepreneurship

Cumulative GPA: 3.61

Study Abroad: English in London 2012

The Michael G. Foster School of Business,

University of Washington - Seattle, WA

 

 

EXPERIENCE

ESPN, Oct 2014-Present

CRM Campaign Coordinator

Allied Integrated Marketing, Jan-June 2014

Warner Brothers Representative

  • Head collegiate representative for Warner Brothers Entertainment

  • Organized and executed 10 promotional events in a 3 month period

  • Connected with 15 retailers to create promotional displays in a 3 month period

  • Covered and reported on film screenings and events

  • Generated and published social media content

UQ Marketing, Aug-Dec 2013

Virtual Marketing Intern

  • Conducted market research, both collecting and analyzing the data

  • Crafted a social media plan strategy on how to personally brand oneself

  • Wrote posts for the UQ Marketing Insights Blog

PetHub, June-Sept 2013

Junior Project Manager

  • Wrote, edited, and improved the SEO of articles on PetHub's blog

  • Crafted plans for future improvements of the company, called one page specs

  • Designed and created ShortStack apps for PetHub's Facebook page

  • Utilized Illustrator and Photoshop to create graphics for PetHub's Facebook page and for one page specs

  • Connected with potential partners and retailers at the pet industry trade show event SuperZoo

  • Managed leads via SalesForce.com

  • Created How-To videos via Camtasia for PetHub’s YouTube channel

KCTS 9 (PBS), Feb-Aug 2013

Marketing & Communications Intern

  • Drafted social media posts for Twitter, Facebook, and Pinterest

  • Increased Pinterest followers by 60% over 3 months

  • Crafted a social media plan for the television series PIE: art. culture. ideas.

  • Wrote press materials such as fact sheets, backgrounders, and releases

  • Participated as part of the MarCom team to brainstorm and develop creative promotion and marketing plans

Butch Blum, Sep-Dec 2012

Fashion Marketing Intern

  • Assisted with marketing efforts, including contacting current and perspective clients, developing promotional events, and distributing vendor media

  • Worked side-by-side with the CEO, Kay Smith-Blum, learning what it means to run a successful business

  • Performed daily administrative tasks such as answering phones, product merchandising and receiving stock

  • Planned, promoted, and hosted BB’s annual 75+ person Ladies’ Night Out Event

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PROJECTS

Seattle City Light Case Competition

March 2014

A two week competition where teams of 5 developed recommendations on what Seattle City Light’s (SCL) stance should be on renewable energy, particularly solar, and how they should implement the recommendation within the current structure of SCL in a way that is cost effective and provides good customer service.

 

  • Heavily underwent research on renewable energy and the electric industry

  • Identified key problems and decision criteria to develop a well-rounded business recommendation to meet SCL’s needs

  • Developed and designed a clean PowerPoint Presentation

  • Crafted a clear 10 minute presentation before members of SCL

Husky Athletic Department Marketing Research

Jan-March 2014

Hired by the Husky Athletic Department to research why there is a decline in attendance of Husky Athletic Events, particularly men’s basketball and how attendance can be improved through promotions and the game day experience.

 

  • Effectively worked with a group of 4·

  • Conducted 4 different types of research methodologies—secondary research, focus groups, field research, and primary research through the use of a survey

  • Used SPSS to analyze survey data to spot relationships

  • Presented findings and recommendations to Husky Athletic Department’s Head of Game Day Experience

IKEA Case Competition

Jan 2012

The IKEA Case Competition is an annual University of Washington competition where teams of 3-5 students develop a business analysis on a real-life international business problem within 48-hours of receiving their task.

 

  • Effectively worked with a group of 4 to construct a fluid business analysis

  • Took the lead of the marketing aspects of the business analysis

  • Developed and designed a clear but dynamic PowerPoint Presentation

International Career Development Conference

April 2010

ICDC is an annual “think-on-your-feet” business competition consisting of students from across the United States, Germany, Canada, and other countries. These individuals are given a Role Play, in which they assume the role of a business professional of a certain company and are given 10-15 minutes to create a solution to a problem the business is facing. Another 10 minutes are given for the participant to sell their idea to a panel of judges and answer their questions.

 

  • Qualified to participate in the ICDC through placing 1st in the Area Competition and 5th in the State Competition in the Restaurant Management category

  • Constructed effective solutions to tasks within 15 minutes of receiving the problem·

  • Fluidly communicated solutions to judges and answered any questions with confidence·

  • Placed Top 20 among 200 competitors in Restaurant Management

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